In September 2024, Rayshine Optoelectronics established TOPDA Optoelectronics Company, officially separating the TOP-STAR high-end brand from Rayshine Optoelectronics. The establishment of "Jiangxi TOPDA Optoelectronics Technology Co., Ltd." marks a shift from a sub-brand to an independent subsidiary, symbolizing a new leap in Rayshine Optoelectronics' development in the high-end and customized sectors.

 So,  

· why did Rayshine decide to separate the sub-brand and establish the TOPDA subsidiary?
· What are the core competitive advantages of TOPDA, which is positioned as a high-end brand?
· How will TOPDA establish a foothold in the LED optoelectronics industry?

Since the establishment of the TOP-STAR high-end sub-brand by Rayshine Optoelectronics in 2023, it has achieved over 100 million RMB in revenue, with monthly sales reaching 2 billion units. So, why has TOP-STAR, which has only been developing for a year in the LED optoelectronics industry, been completely separated and made independent? What is behind Rayshine Optoelectronics' decision to establish the TOPDA Optoelectronics subsidiary? 

This article will explore these questions.

 01. 

Why Separate the TOP-STAR Brand and Establish the Independent TOPDA Optoelectronics Company?

With changes in the industry channel market structure and the opportunities brought by the growing market, the demand for high-end, customized products from customer groups has gradually increased. The high-end market has greater development potential in the future. By separating the sub-brand, Rayshine Optoelectronics can better meet the market demand by distinguishing its channels and engineering sectors.

By establishing TOPDA Optoelectronics Company, Rayshine Optoelectronics can create a completely new image for the TOP-STAR high-end brand, setting it apart from Rayshine channel products, reducing conflicts in industry recognition, and clarifying the customized, differentiated brand goals.

After becoming independent, TOPDA Optoelectronics can focus more on the high-end market, emphasizing quality, building the brand, and targeting premium offerings. It will provide higher-quality products and differentiated services, strengthening its competitiveness in the LED optoelectronics field and establishing a presence in the industry.

 02. 

What Are the Core Competencies of TOPDA, Positioned as High-End?

The establishment of TOPDA reflects Rayshine Optoelectronics’ in-depth exploration and precise layout in the high-end market, as well as an extension of the brand’s value. TOPDA is strategically positioned in the mid-to-high-end market, committed to providing users with high-quality, high-performance LED display solutions.

To support TOPDA's rapid development and market demand, a brand-new production line has been built, equipped with advanced equipment and technology. The modern factory, located in Ruichang City, Jiujiang, Jiangxi Province, has officially started production. The new facility spans 13,000㎡ and has a monthly production capacity of over 2 billion units. This not only represents a major leap in our production capabilities but also provides a solid guarantee for strict product quality control and efficient delivery.

TOPDA insists on balancing technological innovation with exceptional quality, continuously driving product iteration, upgrades, and technological advancements to explore new application fields. The products cater to higher-quality market demands, adhering to more stringent testing standards to enhance product reliability, offering customers a more dependable quality assurance.

At the same time, TOPDA has carefully assembled an independent team for R&D, production, quality control, business operations, and marketing. This independent team will allow for more flexible market positioning, product development, and customer service, operating professionally to better meet the demands of the high-end market and fueling the continuous growth of TOPDA.

 03. 

How Will TOPDA Establish Its Presence in the LED Optoelectronics Industry?

The establishment of TOPDA Optoelectronics Company has more efficiently integrated internal resources, including R&D, production, and sales, from Rayshine Optoelectronics' TOP-STAR brand, improving overall operational efficiency. The TOPDA brand is now more focused and dedicated to developing and operating in the high-end market, with independent brand building to enhance TOPDA’s market recognition in the LED industry.

With the operation of an independent subsidiary, TOPDA can respond more quickly to market changes, adjusting strategies and products promptly to meet the ever-changing market demands.

At the same time, TOPDA Optoelectronics will actively expand its global market presence by participating in international exhibitions, establishing overseas sales networks, and other strategies to increase its global market share. Expanding both domestic and international markets will help raise brand awareness and market share.

The establishment of Jiangxi Topda Co., Ltd. is an important milestone in the development of Rayshine Optoelectronics' TOP-STAR high-end brand. TOPDA is the continuation of the TOP-STAR brand, inheriting the mature technologies and high-quality services of TOP-STAR products. In the future, as an independent market entity, TOPDA will uphold the philosophy of "Innovation, Quality, Service" and move forward with more autonomy, flexibility, and efficiency into the vast field of LED display technology.

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